Saturday, March 11th was all about hair, health, beauty and business for the thousands who attended Birmingham, Alabama’s annual Vision Beauty Distributors’ Natural Hair and Health Expo. To add a burst of flavor in the form of financial and economic empowerment, title sponsor The Coca-Cola Company discussed strategies from its 5by20 initiative to an audience of women wanting to hear more about their efforts to empower.
The 5by20 initiative was developed in 2010 recognizing that women around the world were already pillars in the business system. “The 5by20 initiative is our company’s global commitment to enable economic empowerment of 5 million women entrepreneurs across the company’s value chain by the year 2020, said Eyvon Austin, programs director of supplier diversity for Coca-Cola North America. The online sign up program is simple and free, and addresses the most common barriers women face while trying to succeed in the marketplace, while also offering access to trainings, financial services and connections with peers or mentors. Bringing that message home to her Alabama audience, Austin offered practical tips and tools to inspire the women in attendance. With a message to “Transform Your Leadership”, Austin rallied the captivated guests to…INgage the heart, INspire a compelling vision, INvent your winning team and INstill collaboration. She also shared best practices on expressing vision and passion, balancing work and life, and partnering with civic organizations to help support business.
Proving they are beverages and much more, The Coca-Cola Company’s commitment to 5by20 resonated loudly and clearly with the ladies in attendance at the Natural Hair and Health Expo as they freely shared questions, business strategies and desires toward ownership in a moderated Q&A session with Eyvon Austin.
All-in-all it was a truly refreshing time thanks to The Coca-Cola Company’s investment in empowering women.